The quiet gold mine in your feed

Every weekday hundreds of decision-makers tell LinkedIn exactly what they care about: new projects, hiring plans, budget pains, growth wins. Most teams, however, spot those clues only if a rep happens to be online at the right moment. When they do notice, the follow-up is often late, uncoordinated, or never logged.

Side Kick fixes that gap. Think of it as an always-awake co-pilot that watches the LinkedIn activity of your target accounts, weighs each post against every other intent signal you track (ad clicks, email opens, website visits), then hands your reps a short, prioritised to-do list before their first coffee. No detective work, no spreadsheet gymnastics—just a clear prompt: “This person, right now, for this reason.”

Why LinkedIn is the fastest intent you’ll ever get

Traditional intent data waits for someone to download a white paper or search a keyword. A public post is different: it is immediate, personal, and self-authored. When a prospect shares a product complaint, celebrates a funding round, or crowdsources advice, they are broadcasting both interest and timing. Side Kick captures that broadcast, associates it with the right account in your CRM, and alerts the assigned rep while the topic is still fresh.

What Side Kick actually does, step by step

1. Monitors your ICP’s posts in real time
   Side Kick follows every executive, champion, and influencer you care about. Any post that hints at need—new priorities, growth, budget allocation—triggers an alert.

2. Calculates relevance automatically
   Each post is scored against the account’s existing engagement history. A quiet prospect who suddenly talks about a pain you solve may leap to the top of the list; a long-time engager might just inch higher.

3. Sends a ready-made task to the rep
   Inside Side Kick the rep sees a brief: why the post matters, how it links to your value proposition, and what action will add value (comment insightfully, send a contextual DM, share a one-pager, invite to webinar—whatever fits your playbook).

4. Logs the action and adjusts the score
   The moment the rep completes the step, Side Kick pushes the note to CRM and recalculates scores across the buying group. Nothing slips through, and the next touch is always informed by the last.

An example

Taylor, the VP-Growth at a Fortune 1000 prospect, publishes a LinkedIn update about struggling to align marketing and sales data. Side Kick:

• Flags the post as high-intent because “data alignment” maps to a challenge you solve.

• Boosts Taylor’s account score above the meeting threshold.

• Notifies Maya, the assigned rep, with a concise brief explaining the context and suggesting a relevant conversation opener.

Maya spends two minutes crafting a thoughtful comment drawn from a customer success story, then follows up with a short DM. Because the touch lands while Taylor is still monitoring reactions to the post, the reply comes the same afternoon—instead of the usual “never.” A discovery call is booked for the following week, and the entire exchange is already recorded in CRM with zero extra clicks.

Automation plus authenticity

Side Kick automates only the mechanics—detecting, routing, reminding, and logging. Your team still controls the voice, empathy, and business insight. That split lets reps concentrate on relationships while the platform handles everything that feels like admin.

Measuring the lift

Inside the Side Kick dashboard you’ll track:

• The share of LinkedIn alerts that turn into conversations.

• The average touches needed before a meeting (expect this to drop fast).

• Net-new qualified opportunities credited to LinkedIn engagement over 30, 60, and 90 days.

Because every action is captured automatically, you finally see how social interactions translate into pipeline instead of hoping they do.

Ready to let your feed queue itself?

If scrolling LinkedIn feels random and unscalable, give us twenty minutes. We’ll show how Side Kick plugs into your existing stack and starts surfacing high-intent conversations in less than a month—no new headcount required.

Book a short walkthrough here and watch tomorrow’s posts become next quarter’s deals.