A simple playbook to spot high-intent leads by tracking every link click

Your team fires off emails, InMails, and DMs all day—yet most “opens” never turn into replies. Without knowing who actually clicked and stayed, reps waste prime calling hours chasing polite lurkers instead of real buyers.


The One-Page Solution


Outcomes You’ll See

  • 50 % more qualified meetings in pilot teams (Side Kick benchmark).

  • 3× reply rate on same-day follow-ups (“Saw you checking pricing—happy to clarify anything?”).

  • Shorter deal cycles because reps strike when research is fresh.


“But What About…?”

  1. “Is this creepy?”

    • You’re only tracking business emails that already engaged. No cookies, no personal data beyond the address they gave you.


  2. “Our data lives in ten tools.”

    • GA4 + Slack is a lightweight bridge; Side Kick (or a simple webhook) syncs it back to your CRM automatically.

  3. “No dev bandwidth.”

    • UTM builder + Zapier recipe = copy/paste. We’ve templatized the whole flow—happy to share.

  4. “Slack will explode!”

    • Alerts fire only on high-intent events (time-on-site / page depth), and you can throttle to one alert per lead per day.

  5. “IOS / privacy filters kill UTM?”

    • Apple hides email opens, not URL parameters. Your click data stays intact.


Ready to Try It?

We’ve built this workflow dozens of times. If you’d like:

  • Our UTM template (pre-filled for reps).

  • A Zapier blueprint that drops hot visits straight into Slack and bumps your lead score.

  • A quick screen-share to tailor thresholds to your funnel.

If you'd like to set this up, more than happy to help you and your team do that!

Want To Dive Deeper?

If your marketing and sales team is struggling to meet quota, its time to give them a Side Kick!