Performance Marketing

Ads that build pipeline,not vanity clicks.

Performance-driven advertising on Google, LinkedIn, and Meta, optimized for qualified leads that match your ICP and convert into revenue.

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The problem

Cutting through the noise.

Rising costs, falling quality

Ad spend on Google and LinkedIn is up, but lead quality isn't. CTRs rise, pipelines don't.

Misaligned funnels

Long buying cycles plus disconnected sales and marketing equal wasted budget and the wrong ICPs.

Siloed campaigns, no attribution

Multiple channels, no visibility, no clear link between clicks and revenue.

Content that doesn't convert

Lead forms work, journeys don't. Missing storytelling, no case studies, no trust signals.

What we do

From clicks to conversions.

Paid media management

Campaigns on Google, LinkedIn, and Meta built to drive pipeline.

Landing page optimization

Faster pages, clear CTAs, higher conversion.

Demand-gen content

Ads built on case studies, video, and testimonials.

Reporting and attribution

GA4, UTMs, and CRM dashboards linking spend to revenue.

Account-based marketing

Targeted campaigns for high-value, sales-ready accounts.

Outcomes
20 to 30%
lower CPLs in 3 months
ICP-aligned leads that cut wasted SDR time
Full pipeline visibility
A scalable, repeatable acquisition system
How we engage

Audit. Setup. Optimize. Scale.

01
Audit

Review ads, website, landing pages, and CRM.

02
Setup

Launch campaigns, creative, tracking, and retargeting pools.

03
Optimize

A/B test, refine leads, align with sales.

04
Scale

Expand ABM, increase budgets, grow across channels.

Billing: fixed retainer plus direct ad spend paid by the client.
Led by Sanya Deshmukh, Performance Marketing

8 years in digital marketing, with brands including QuickBooks, GoDaddy, EnKash, and ICICI SuperBiz. She turns performance marketing into measurable pipeline by aligning strategy, storytelling, and sales.

Turn ad spend into pipeline.

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