Most outbound fails
because nobody planned it.
Forty five minutes with Kunal Jaju. You leave with your next 30 days of outbound written down as a set of tests, and the tracker to run them in.
Outbound takes 3 to 12 months.
Planning decides which.
It takes 3 to 12 months of controlled experiments to find the play that reaches your revenue goal. Not to send the first email. To find the play. The clock starts when you start, not when you decide.
Even with 12 months of focused effort, outbound fails for 20 to 30% of companies. Even when it is run scientifically. I do not fully know why, and I would rather you went in with your eyes open.
What separates 3 months from 12 is planning. Not budget, not headcount. Most of the 12 month cases are companies changing five things at once and learning nothing from any of them.
Book it if one of these
is already true.
You are about to start outbound and you do not know what to test first.
You have been sending for months, the numbers are flat, and you cannot tell which change caused what.
You have people running campaigns and no shared way to decide whether one worked.
Forty five minutes,
spent like this.
What revenue this outbound has to produce, and by when. Everything else is worked backwards from that.
We pick the smallest set of experiments that could move that number, and we rank them. Small enough that you can actually run them.
Per test: the metric, the threshold that means keep going, and the threshold that means kill it. Decided now, while nobody is attached to the result.
The review cadence, and the one change at a time rule that makes the results mean anything.
You get a short set of questions by email when you book. Answer them and the full 45 minutes goes on your business instead of on background.
You leave with
something you keep.
A Google Sheet, yours, with your first experiments already written into it. Built to enforce one change at a time.
What to test, in what order, and why that order. Not a backlog. A sequence.
The number at which you stop nursing a test that is not working. Agreed in advance, so it is a decision and not an argument.
Kunal Jaju, Founder
Kunal designs and reads every experiment personally. He has built outbound systems for fintech, deep tech, nutraceuticals and enterprise SaaS across India, Southeast Asia and MENA. He runs this clinic himself. There is nobody else on it.
Book the clinic.
Bring your team.
45 minutes on Zoom, $495. You can add guests when you pick your time. If you leave without the tracker and your experiments defined, email me and it is refunded in full.
You pay first, then pick your time. Both take about two minutes.