Win More Deals with AI-Assisted ABM.
Side Kick is your AI assistant we’ve designed to truly unify marketing and sales.
“Excellent technical ABM service! It equips our team to focus on high-value accounts by providing real-time data, dynamic scoring, and automated lead nurturing. Perfect for maximizing team efficiency and keeping our pipeline strong!”
Kayla Ray
@kayray
Is This You?
Great leads, but decision-makers vanish
You’ve got contacts, but reaching the right people feels impossible.
Sales cycles drag on forever
Deals slow down, urgency fades, and closures slip away.
Teams are chasing different targets
Marketing and sales aren’t aligned, leading to confusion instead of conversions.
Drowning in data, but stuck
Plenty of insights, but turning them into action feels like guesswork.
Do More with ABM.
Track with Speed and Depth
Build a steady flow of high-quality leads with faster and richer tracking of everything — from investments to acquisitions.
Align Marketing and Sales
Align your teams’ focus with real-time data on account behavior, taking actions relevant to lead priority.
Prioritize and Take Relevant Action.
Leverage AI to empower your sales team to take the right action, at the right time, for the right account with Side Kick’s dynamic scoring model.
Side Kick’s tailored tracking solutions can score any public or private data. Here’s a look at what our clients value most.
Lead Engagement
Content engagement
Website page visits
Time spent on site
Email clicks
LinkedIn engagement by your team members
Decision-Maker & Role
Decision-making ability
Job title function
Job title seniority
Time in company
Relationships & Intent
Event/expo attendance
In-person meetings
Digital meetings
Technology invesments
Organic and paid traffic
Account Engagement
LinkedIn Ads engagement
Buying intent via Google Ads
Website page visits
Types of pages visited
Time spent on site
Access to decision makers
Growth & Expansion
Industry & company growth
Team & function expansion
Recent fund raises
Product launches
Mergers & acquisitions
Hiring & layoff news
Regulatory filings
Scoring Adjustments
Lead score multiplier
Account score multiplier
Lead time decay
Account time decay
Low-Cost Automated Triggers
Find leads
Find emails of leads
Send cold emails
Send AI-personalized emails
Show LinkedIn ads
Track account & lead news
Track job openings
Track senior hires
Medium-Cost Automated Triggers
LinkedIn connection request
LinkedIn Sponsored Messages
Engage with LinkedIn posts
Human Intervention Triggers
Cold calling tasks
Personalized email tasks
LinkedIn DM tasks
Phase 1
0-3
months
Setup and Wins
Establish dynamic scoring.
Launch outreach campaigns.
Basic engagement tracking.
5 to 10 additional meetings.
Phase 2
4-6
months
Scale what Works
Advanced scoring.
Automate personalised content.
Advanced triggers.
ROI by pipeline.
Phase 3
7-12
months
Increase Investment
Expand program.
Increase paid channels.
Scale efforts.
ROI by revenue.
Side Kick delivers tangible results that directly contribute to your growth.
More Meetings.
Engage key decision-makers and drive qualified meetings.
Faster Conversions.
Secure deals with high-value accounts faster.
Lower Costs.
Optimize spend with smarter, data-driven actions.
Fully Managed ABM Service.
Powered by AI.
Customized for You.
Onboarding
Full setup and knowledge transfer to get your team started seamlessly.
Communication
We build and optimize workflows to ensure quick, effective lead engagement.
Automations
We build and optimize workflows to ensure quick, effective lead engagement.
Weekly Review
A 30-minute weekly call to review progress and refine tactics.
Team
Access to an Account Manager, Content Manager, and Sales Ops expert.
Content
Cold email campaigns crafted for high engagement with decision-makers.
Side Kick's in-house email infrastructure team can build and maintain multi-domain, multi-inbox infrastructure that consistently drives 0.5%+ positive responses.
Nexta is a sibling SDR-as-a-Service entity that can help with cold calls and LinkedIn engagement.
Side Kick works with trusted partners for building landing pages, content and running paid media campaigns that are integral to your ABM success.
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